Promotional design

Promotional posters and graphics play an important role in advertising a film to their target audience. They can vary in the type of imagery and written information included. Generally promotional posters and graphics include:

  • film title in large and easy to read font
  • the imagery related to the film – a photograph, film still, photomontage, digital illustration, photomontage or minimalist graphic design
  • a colour theme that matches the tone of the film. For example, horror films use a lot of dark colours including black and red, comedy films will use a brighter colour theme including white and vibrant colours
  • text, including the main actors’ names, director, producer and the company that funded the project. It can also include  quotes from reviews and awards won.